Event Overview

Experience the vibrancy of Latino culture at the 13th edition of the HOLA Charlotte 2026 festival, hosted by Norsan Media in partnership with Uptown cultural organizations. As the largest Hispanic Heritage festival in Charlotte, this event celebrates the richness and diversity of Latino traditions. All are welcome to join in the festivities, with activities and entertainment for people of all backgrounds and ages. Prepare to be captivated by nationally recognized performers, showcasing their talents in live music, dance, and art installations. The Latin American cultural village will be a focal point, featuring exhibits representing 15 Latin countries. Sponsors have the opportunity to connect with a diverse audience and promote their brands in this lively setting.

Through partnerships, participating organizations, and a comprehensive media campaign, the HOLA Charlotte festival will receive extensive publicity. General market press coverage and Norsan Media's Hispanic media outlets ensure broad reach and engagement. Mark your calendars for this immersive experience, celebrating the vibrant Latino culture in Charlotte. Join us for a day of music, art, and culinary delights as we come together to honor and embrace the heritage of the Latino community.