Presenting Sponsors

Event Overview

Experience the vibrancy of Latino culture at the 16th edition of the HOLA Charlotte 2025 festival, hosted by Norsan Media in partnership with Uptown cultural organizations. As the largest Hispanic Heritage festival in Charlotte, this event celebrates the richness and diversity of Latino traditions. All are welcome to join in the festivities, with activities and entertainment for people of all backgrounds and ages.

Prepare to be captivated by nationally recognized performers, showcasing their talents in live music, dance, and art installations. The Latin American Cultural Village will be a focal point, featuring exhibits representing 15 Latin American countries. Sponsors have the opportunity to connect with a diverse audience and promote their brands in this lively setting.

Musical Stage and Cultural Stage.
Nationally acclaimed bands and local performers.
Cultural dance performances.
Cultural Pavilion and Latin American Village showcasing heritage and art.
Delicious, authentic Latin cuisine.
Variety of street food vendors.

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Last Year Sponsors

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Latin American Cultural Village

Cultural organizations from across Charlotte will come together to showcase a cultural heritage environment and celebrate our traditions. Countries including Colombia, El Salvador, Panamá, Honduras, Costa Rica, Argentina, México, Brazil, Dominican Republic, and Puerto Rico will be represented at the event.

Each country will proudly display authentic items and musical instruments from their native land in their own booth. Attendees can enjoy music, visit each “village” and learn about different cultures in a friendly environment, and who knows? Maybe even try on a typical attire from Latin America.